[1] Sixty percent of the store's sales comes from selling comic books, including mainstream, manga, alternative, graphic novels, and trade paperbacks.
Wiseman later closed the mall outlet, and in 2008, the remaining store moved to a nearby larger location at 186 Dundas Street.
[2] The city has an unusually large number of equivalent retailers in close proximity, due in part to the city's large post-secondary student population including students from the University of Western Ontario (whose main library includes a 10,000+ comic book collection in its materials[3]).
The competing comic book retailers and the London Public Library collaborate on Free Comic Book Day with local cross-promotions which has grown to become a major popular event for the city downtown's core.
Furthermore, Wiseman has held lectures at the Thames Valley District School Board's professional development seminars about the use of the comics medium in education.