To educate preschoolers mildly about Hispanic and Latino culture, a new character named Enrique was introduced during the show's third and final season, providing the series with a third protagonist.
[7] Surrounded by a variety of unique characters and faced with numerous differing situations, Emmy and Max commonly embark on adventures with their dragon friends, conquering fears or achieving goals despite any obstacles along the way.
Educational themes covered included identifying shapes, learning words and letters in both English and Spanish, counting, and basic math.
Many of the show's interstitial song segments, known as "Dragon Tunes," also covered such themes, such as "Make It Fun", which encourages viewers to not complain about having to do seemingly mundane chores such as washing dishes or helping parents with cooking meals, but instead, find ways to make them fun; and "Hum," which encourages those who had a fear of the dark or trying new things to hum softly to comfort themselves.
Each episode featured two original stories, aired back-to-back, split by the interstitial song segment "Dragon Tunes," all of which were eventually released on the show's music albums.
Dragon Tales is based on characters created in 1978[23] by Laguna Beach, California artist and retired educator Ron Rodecker.
Rodecker was recovering from a coronary artery bypass graft when he began sketching dragons as a means of symbolizing forces in life that were too big to control.
The project was considered something of a risky venture because it was not based on a well-known franchise like many children's television programs, such as Arthur or Paddington Bear.
In October 1995, Jim Coane met Marjorie Kalins, senior VP of programming and production at Children's Television Workshop, and showed her the idea for the series.
Kalins helped him and Columbia TriStar Television obtain an $8.5 million grant from the Department of Education and the Corporation for Public Broadcasting.
[27] As Columbia TriStar was the TV division of two major Hollywood film studios, which in turn are owned by the Sony Pictures Entertainment division of Japanese multinational conglomerate Sony, Dragon Tales became one of the few PBS Kids and Sprout programs to be co-produced by a major Hollywood studio's TV subsidiary; The other PBS shows were Bill Nye the Science Guy (made by Walt Disney Television), and Curious George (produced by Universal Television).
After a tour of the lot of Sony Pictures Studios, Wesley Eure created the first treatment of the show, including the initial conception of the two-headed dragon Zak and Wheezie, back then known as "Snarf and Bugger."
The series received a massive multi-million dollar grant from the federal government, beating out The Muppets and Sesame Street for the request.
[16] Following the development of a show bible by Jeffrey Scott, with some tweaks by writers Cliff Ruby and Elana Lesser, the series was ordered for just over 60 eleven-minute episodes by PBS.
At this point, the writing team was provided with a document titled "FUN AND LEARNING IN DRAGON LAND: A Writer's Guide to Dragon Tales Educational Content" which provided directives as to which curriculum should be included within the stories, such as "emotional challenges > understanding other people's emotions > recognizing and labeling feelings in others" and the statement that "CURRICULUM IS PARAMOUNT!"
[citation needed] The third season introduced the new character Enrique, an immigrant from Colombia, as well as an updated focus on folk songs and teaching of Spanish.
The premiere installment, in two parts, showed Enrique being introduced to the sights and sounds of Dragon Land, learning to fly on Zak & Wheezie, and having his first adventure.
[35] Each episode also included an interstitial segment between story airings known as "Dragon Tunes," featuring a song either based on one of the characters of the show, or designed to teach a lesson, such as "Stretch!
Common Sense Media rated the show a four out of five stars, stating: "Dragon Tales intends to positively impact a child's growth and development by encouraging a love of learning and helping children problem-solve and work through the challenges of growing up.
The kids and dragons embark on different adventures and attend the School in the Sky, all while learning how to face their fears and handle new situations.
Issued by NewKidCo, the game allowed players to take on the role of a novice dragon that was learning the secrets of flight at Quetzal's School in the Sky.
The game included multiple skill settings and the option to play as Cassie, Ord, Emmy or Max, the title having been issued before the addition of Enrique to the series.
[46] In addition to the various books, music albums and video game releases, numerous merchandise items featuring the characters of Dragon Tales were made available for purchase throughout the program's run.
As early as January 1996, Hasbro reached an agreement for a line of plush, puzzles and board games related to the series to be released beginning in spring 2000.
[26] For the program's video debut, multiple licensees, including Hasbro, Random House, Sony PlayStation and New Kid Toys promoted in tandem a "Dragon Tales Family Fun Getaway."