[a] On March 4, 2022, Kadokawa Corporation announced their new boys' love drama label, Tunku.
[3] As Kadokawa had previously published a variety of boys' love manga and novels, Tunku was created with the purpose of bringing live-action drama adaptations of them worldwide.
[3] On the same day that Kadokawa announced the establishment of Tunku, MBS announced they were creating a programming block in collaboration with the label, titled Drama Shower, in which they would broadcast boys' love drama adaptations published under the Tunku label.
[3] It was followed by Senpai, This Can't Be Love!, Takara-kun & Amagi-kun, Eternal Yesterday, and Candy Color Paradox.
In addition to the shows being serialized on Drama Shower, exclusive behind-the-scenes footage of all series would be uploaded onto Tunku's Niconico channel as the episodes aired.