[3] Draper James launched with products available in May 2015[4] under the supervision of former president of Burch Creative Capital, Andrea Hyde,[5] and an initial $7 million in seed investment.
[6] In October 2015, Draper James launched its first brick and mortar store in Witherspoon’s hometown of Nashville, Tennessee.
Draper James has been featured in People,[11] Vanity Fair,[12] Oprah Magazine,[13] and Coveteur,[14] among others, and the signature "totes y'all" bag was seen in the Gilmore Girls Revival.
[20] Draper James hired Kathryn Sukey as the new head of design, whose first collection debuted[21] in Spring of 2019.
[24] The line features a wide range of clothing, accessories and home decor designed to “embrace the beauty and style and excitement that embodies what is happening in the South today,”[25] with prices geared more toward high-end shoppers.