The first season follows Kwabena's attempts to negotiate the filmmaking sector, his necessary forays into the gig economy, and his developing relationship with Vanessa, a woman he meets by chance at a bus stop.
[3] The pilot was directed by Sebastian Thiel with producers for Big Deal Films, including Gina Lyons, Thomas Stogdon, Dhanny Joshi, Nicola Gregory and Salmon.
[8] In June 2023, Will Hislop, Jessica Hynes, Akemnji Ndifornyen, Isy Suttie, Peter Serafinowicz, Steve Furst, and Ovie Soko were revealed as part of the cast.
[12] Michael Hogan in The Daily Telegraph praised the "humour and heart" of the series, which "confidently balances serious points about discrimination, health inequality and history".
[13] Dan Einav in The Financial Times noted the satire of the creative industries' "superficial application" of buzz phrases such as "diversity" and "inclusivity" with Salmon a "natural, charming leading man".