The company has its own purpose-designed mattress factory, and currently employs around 1,500 people, across a network of retail showrooms.

In April 2013, Dreams PLC went into a pre packaged administration, and was purchased by Sun European Partners.

It has since traded as Dreams Ltd. Sun European Partners put the retailer up for sale in early 2017, advised by N M Rothschild & Sons.

[citation needed] In 2013, they then sponsored the eleventh series of Celebrity Big Brother, this time on Channel 5.

In February 2007, Dreams was investigated and censured by the Advertising Standards Agency for misleading claims in its promotional material.