Sephora KidsDrunk Elephant is a Houston-based skincare brand that was acquired by Shiseido in 2019 for $845 million.
[1][2][3] The brand was originally founded in 2012 by "stay-at-home mom" Tiffany Masterson[4] as part of the clean beauty movement and had its public launch in August 2013.
After its launch, Drunk Elephant became one of the fastest growing brands in the history of the cosmetics retailer.
The most kid friendly products from Drunk Elephant are the “Whipped Cream moisturizer, face oil, bronzi, goldi, or blush drops, and the lotions and soaps.
Sephora,[5] fueled in part by its popularity among younger consumers, including pre-teens.