Dryrobe

The brand's first product was released in 2010 as a solution to keep athletes and amateur sportspeople who were regularly exposed to the elements, warm.

The popularity of the clothing item spread throughout Team GB and was frequently used by Great Britain's athletes in the 2016 Olympics in Rio de Janeiro.

The product was the idea of Gideon Bright, who had frequently struggled to keep warm while changing into surfing gear in the United Kingdom.

[3] During the initial design phase, Gideon Bright visited Australia to study similar products that were on the market.

[4] Other towel robes that served a similar purpose were much cheaper that the original dryrobe, but also lacked quality and struggled to keep athletes warm.

[10] dryrobe Inc. was launched in the United States, with a warehouse to fulfill growing interest in the product in the USA & Canada.

"[3] The popularity of the product within athlete circles led to it featuring in the 2016 Olympics in Rio, predominantly worn by Team GB.

It was intended to be a more convenient and versatile design, allowing use in different sports, keeping an athlete warm during downtime or immediately after an event.

According to their website, the dryrobe is commonly used for swimming, surfing, rowing, caravan & camping, OCR, diving, wakeboarding, triathlons, boating, sailing, rugby, surf life saving, kayaking, windsurfing, kitesurfing, paddle boarding, football, mountain biking, skiing/snowboarding, climbing, cycling, cross-country, cliff diving, ironman competitions, athletics, boxing, canoeing, lacrosse, hockey, equestrian, curling outdoor obstacle events such as Tough Mudder, Spartan and Redbull extreme sports.