The mall includes a variety of stores such as IKEA, Carrefour (previously a HyperPanda supermarket, the first hypermarket outside Saudi Arabia[2]), and Ace Hardware.

[3] The Robinsons Department Store from Singapore opened in March 2017,[4] and a variety of dining options, including an Indian restaurant named Kashkan, opened in September 2023,[5] as well as other brands such as Eataly,[6] Mint Velvet,[6] Sugar Factory,[6] and Letoile.

[7][8][9] The mall fronts onto a former marina, now called Festival Bay and used for regular nightime "IMAGINE" sound and light fountain displays.

On the opposite bank of the Dubai Creek is the Mohammed Bin Rashid Library.

[6] In response, the mall's owner, Al Futtaim, invested 1.5 billion dirhams in a renovation project in 2017, expanding the retail offering by adding new stores and brands not commonly found in the UAE, as well as increasing the number of food and beverage outlets.