Dudley-Anderson-Yutzy

Dudley-Anderson-Yutzy (D-A-Y) was a public relations firm established by Pendleton Dudley, purportedly at the suggestion of Ivy Lee.

During Hunter and Schoonover's first month of ownership, they discovered that male account executives at D-A-Y were being paid at the rate of $25,000 per year, while females had a base salary of $18,000.

The celebration of the Brooklyn Bridge centennial - which the firm was retained to organize - was called "the public relations triumph of 1983" by Inc.[9] As with many PR agencies of the era, however, D-A-Y's work was not without controversy.

Three weeks before the Triangle Shirtwaist Factory fire of 1911, Dudley - on behalf of the Protective League of Property Owners - helped organize opposition to the mandatory installation of sprinklers in warehouses.

[10] Later, after World War II, it was revealed Dudley had worked as a middleman to funnel payments made by the Reader's Digest to Lawrence Dennis, an American writer prosecuted by the U.S. government as a pro-Nazi agitator.