On October 17, 2024, PPG announced its plan to sell its Dulux brand in Canada to American Industrial Partners as part of a broader $550 million deal.

Barbara Woodhouse was employed to train Digby and his three stunt doubles, who were used whenever specific tricks or actions needed to be filmed.

Dulux had its origins in H. L. Vosz, a large glass fabrication business and Australia's first major paint manufacturer.

[7] The glass business continued independently under the Vosz name (although its founder had died nearly 30 years previously), but became Clarkson Ltd in 1915, in response to anti-German sentiment.

In Australia and New Zealand, Dulux was wholly owned by Orica until July 2010, when DuluxGroup was spun off as a separate company on the Australian Securities Exchange.

Dulux Australia was formerly a major player in all paint markets (decorative, automotive, refinish, industrial, powder coatings), but sold off the technical markets (and the Clayton site) to PPG Industries, concentrating on decorative, woodcare and powder coatings, and moving to a new site on Dandenong Road, Clayton, previously owned by Pond's.

In the United Kingdom, AkzoNobel operates the trade and retail store chain of Dulux Decorator Centre.

The concept was originated by Dulux in 1996 to assure consumers of high-quality work including a two-year guarantee supported by the leading paint manufacturing brand.

Dulux Trade Contract Partners undergo regular site visits by independent scheme assessors to monitor standards and to identify opportunities for improvement.