Duncan Greive (born 1979) is the founder and managing editor of The Spinoff, a subscriber- and sponsor-funded online magazine based in Auckland, New Zealand.
While delivering mail he found work as a reviewer for the Auckland music magazine Real Groove.
When editor John Russell resigned in 2004, Greive was turned down as his replacement, as he did not have a journalism qualification.
[1] It operates as a website and a copywriting agency; Spinoff staff writers are funded by subscribers and commercial sponsors.
[12] "The Spinoff was a combination of an accident and an experiment," Greive told the University of Auckland in a 2017 series on alumni titled 40 under 40: Influencers.