It was started in 2010 by Holly Daniels Christensen.

Some of its designs incorporate sand collected from beaches or elsewhere.

[1] In 2007, Christensen started making sand jewelry for family and friends, by 2010 she launched Dune Jewelry and served as its chief operating officer since.

[2] Over the years, the company's Sandbank– the world's largest– had collected 5,000 samples from beaches, sports venues, trails, mountaintops, historical locations and iconic events from all over the globe.

[3][4] The company's handcrafted products have since been distributed by over 800 retailers worldwide.