With the growing popularity of rap music and electrofunk, Jim Callon decided to form a sub-label.
Dunk Yer Funk featured important artists such as Uncle Jamms Army, The Unknown DJ and Doug Wimbish.
Other less known artists were released on the label, but one in specific would become a classic; "Velocity, Speed and Force" by VSF (which was produced by J-vibe).
It sold less than 3000 copies when it was originally released[citation needed] and the remaining stock was recycled.
More than a decade later, its classic status and rarity drove the value around $100–$200 per copy and vinyl record collectors continue to search for it.