The Dura Lube Corporation was formed in 1986, originally intended as an engine additive for heavy duty trucks.

In a case filed in 1999, the Federal Trade Commission proved that the company did not have a reasonable basis to substantiate these claims based upon available testing.

[3] In March 2000, Dura Lube and competitor Motor Up both settled Federal Trade Commission charges that performance claims for their engine treatments were deceptive and unsubstantiated.

The two settlements barred false and unsubstantiated claims about the performance, benefits, efficacy, or attributes of these products.

[4] As a result, the original ownership filed bankruptcy and the company assets were sold to a venture capital group in Columbus Ohio named Into Great Brands Inc.[5]