Durag Activity

"[4] Wongo Okon of Uproxx describes the song as Baby Keem "leading the way with near-mumble raps" before Travis Scott "arrives with his trademark autotune croons".

[5] In the song, Baby Keem and Travis Scott talk about "money, influence, and women in their lives", which they describe as "durag activity", over a "clicking, slinking" beat.

[3][7] Sophie Caraan of Hypebeast writes, "The effortless delivery from both Keem and Scott provide a new layer of texture for the bars they drop — which are mostly about getting rich — and almost gives it a new meaning, putting emphasis on the importance fusion of flow, cadence and lyricism.

Directed by Eliel Ford, it depicts Baby Keem as a mob boss and opens with him in a suit, rapping his verse while someone in the background is beat up.

[2][9] After "laying hands on an enemy", Keem gets tied to a chair with Travis Scott, but they "reverse the situation".