"[15] MTV called it a "massive, cinematic duet" and concluded that it "starts off as a gorgeous, romantic mid-tempo and builds to a thrashing sing-along chorus that will echo around stadiums in no time.

"[16] Jordan Sargent, writing for Spin, said "Dusk Till Dawn" was "a step backwards" from ZAYN's previous single, "Still Got Time", commenting that the collaboration with Sia was "fairly predictable and mostly uninteresting".

[17] Alfred Soto of Billboard and The Village Voice wrote "Mumbling like a drunk staggering into bed, Zayn does nothing over Greg Kurstin’s stentorian beat except submit or yelp.

The theory that he has a musical personality fades when you consider to what degree “Dusk Till Dawn” sounds as strident as any Sia single."

Quite frankly, the continued insistence that we should be making Zayn a star when he's had the worst offerings of his former home-base's splintering, just because the kid has a decent looking face, feels a bit deluded."

Spin contributor Thomas Inskeep wrote "I absolutely hated Zayn’s duet with Taylor Swift, and this overblown, thinks-it’s-dramatic-but-it-just-sounds-silly ballad isn’t much better.

[23] Directed by Marc Webb, the accompanying music video for "Dusk Till Dawn" premiered on YouTube on 8 September 2017, receiving over 10 million views on its first day.

The music video finds Zayn on the run from two different groups, after he makes a sly hand-off with his mysterious accomplice played by actress Jemima Kirke.

[24] Soon after a brief confrontation, Zayn outwits the law and escapes a pair of gangsters in an intense car chase and eventually lures both parties into a trap and drives off into the sunset with Kirke.