Previews of the song premiered in trailers and during the end credits for the film, The Equalizer starring Denzel Washington.

The song's subject matter concerns Eminem and his struggles as an artist, and touches on moments of his career.

Australian singer Sia provides the chorus, making this the second time the artists have collaborated, the first being "Beautiful Pain" from the deluxe version of The Marshall Mathers LP 2.

[2] Eminem posted a picture on Instagram to serve as a sneak peek for the upcoming music video.

[3] The video premiered on November 24, via VEVO, was filmed in Detroit, Michigan, directed by Syndrome and starred Alexander Wraith and America's Next Top Model cycle 21 contestant, Winnie Harlow.