[3] In 1997, he was signed to the Universal Skate Design (USD) pro team along with Jon Julio, Arlo Eisenberg, Champion Baumstimler, Kevin Gillian and Josh Petty.

This video edited by Javad "Joe" Navran featured the all USD Team: Brian Shima, Kevin Gillian, Josh Petty, Jeff Frederick, Champion Baumstimler, Jon Julio.

[6] Mindgame rapidly gained notoriety in part to their premiere team video "Brain Fear Gone" which was edited by both Coburn and Latimer.

This video featured Brian Shima, Jon Elliot, Omar Wysong, Dustin Latimer and introduced Aaron Feinberg.

The Xsjado concept eschewed the common shell and lacing system of inline-skate boots and relied on straps similar to that of a snowboard binding to encase the rider's shoe to a soleplate.