[14][8] In 1994, Dane and Travis Boersma struck a deal with a customer, Marty McKenna, which allowed him to open his own Dutch Bros in Medford, about 30 miles away from Grants Pass.

[8] That same year, shortly after moving into a new headquarters in Grants Pass, a nearby dumpster fire spread to the building, destroying Dutch Bros roasting equipment, five vehicles, and thousands of pounds of coffee beans.

[17][8] Following this incident, the company continued to expand, and by the end of 2004, operated 61 coffee shops spanning from Northern California to Oregon's Willamette Valley.

[18] By 2009, Dutch Bros was running approximately 135 coffee stands in seven states and generating $50 million in gross annual revenue.

[8][22][23] In January 2017, Dutch Bros purchased a vacant shopping center in downtown Grants Pass, where their original push cart was located.

[11][22] The company converted 20,000 square feet of the shopping center's interior into futsal courts for local youth soccer teams and workout space for its employees.

[25][22] In October 2018, Dutch Bros received an undisclosed amount from private equity firm TSG Consumer Partners for a minority stake in the company and announced plans to expand to 800 stores over the next five years.

[27][13] Travis Boersma retained about 74 percent of shareholder voting power after the listing, due to his ownership of Class B stock.

[28][29] Each store sells hot and cold drinks, including non-coffee options, and a selection of baked goods.

[16] In 2008, Dutch Bros transitioned to an internal franchising model that required potential franchisees to have worked for the company for a minimum of three years.