Dutch Gold is a low-cost, imported, pilsner lager beer sold only in Ireland.
Competitive pricing and a variety of multi-pack offers are the primary promotional methods.
In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'.
The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.
[6] In 2005, University College Dublin had a Dutch Gold Society on campus, in a tribute to the beer.