Apart from pop and rock, it also promotes hip hop, urban, dance, crossover, roots and world music.
The Dutch Rock & Pop Institute is involved in various international activities, either as originator or as a partner.
In 2001 in conjunction with the Conamus Foundation it launched the campaign musicXport.nl, which stimulates the promotion of Dutch music in neighbouring Germany.
It contains interviews, reviews, a gig guide and background information about Dutch bands and artists.
The institute gave Dutch venues for live pop music the status of mainvenue.