The company was originally established in 2002 as Dwell Retail Ltd., and opened its first store in London the following year.

[1] Founded by Aamir Ahmad, Sean Galligan and Dave Garrett, Dwell began trading with a single store in Balham in 2003.

[2] It grew across London, with stores in Balham, Islington, Kingston, Richmond, Tottenham Court Road and Westfield.

In February 2014, Dwell entered into a marketing partnership with larger retailer, DFS.

Headquartered at London Bridge and with distribution based in Milton Keynes, the company now has over 400 staff and 38 stores across the UK.