In cases where the same content is being used in multiple layouts, the same layout is being used for several different sets of content, or both, dynamic page publishing can offer significant advantages of efficiency over a traditional system of page-by-page design.
This technology is often leveraged in web-to-print solutions for corporate intranets to enable customization and ordering of printed materials, advertising automation workflows inside of advertising agencies, catalog generation solutions for retailers and variable digital print on demand solutions for highly personalized one to one marketing.
Dynamic publishing is often considered to be a subset of automated publishing that enables generation of long documents, such as manuals or books from a content repository.
Dynamic publishing is often used to build high value documents, such as ads, collateral, brochures, catalogs, direct mail, eBooks and other documents on demand or in variable data printing workflows.
Dynamic publishing is often associated with XML authoring and technologies related to the Semantic Web initiatives.