Self Publish, Be Happy (SPBH) is an organisation founded by Bruno Ceschel[1] in 2010 that aims to help aspiring photographers to self-publish their own books.

It is based on Ridley Road, in Dalston, London, where it keeps a library of some 2000 donated self-published zines and books.

It has published books by Broomberg & Chanarin, Cristina de Middel, Mariah Robertson, Lorenzo Vitturi and others.

SPBH produces various series of publications—SPBH Book Club, which are sold as part of a yearly subscription as well as sold separately; SPBH Pamphlets, pamphlets with photography and text, including one by Anouk Kruithof; and Self Publish Be Naughty (SPBN), books of intimate pictures of people by their romantic partners.

[6][9][10] Parr and Badger include Self Publish Be Naughty (2011) in the third volume of their photobook history.