[1] Described in its opening credits as "an electronic magazine of American pop culture", it presents a series of interviews, stand-up comedy, countercultural sketches, documentary segments, and agitprop relating to the peace movement, based around a stream-of-consciousness free-form format.

Inspired by his experience making the TV documentary This is Marshall McLuhan for NBC, director Ernest Pintoff envisioned Dynamite Chicken as a collage to capture the hot-button issues of the moment.

The San Francisco Examiner called the film "a blue version of "Laugh-In" that bombards us with a collage of political protest, hip sloganeering and sophomoric nonsense...It strikes me as insincere, inadequate, and superficial in its entire approach to the comedy of dissent.

Ken Shapiro, another contributor to the show, would perform a improvisational dance on New York City streets, similar to the Ron Carey priest sketch, in his own comedy project The Groove Tube.

Pryor was upset with the campaign's misleading tone suggesting that it was a new film and not a reissue, and that he was the star when his contribution only amounted to 10 total minutes, and initially filed a $6 million lawsuit to stop its distribution until the ads were changed.