Much as now, in its original form eNow used a toned-down version of the standard entertainment magazine format.

in 2000, eNow relaunched as etalk, a weekly entertainment-oriented talk show hosted by Ben Mulroney with a variety of rotating guest panelists.

Following cancellation of The Chatroom in 2002, etalk, along with co-host Thea Andrews, returned to its original format.

in October 2007 after CTVglobemedia acquired control of that channel via the acquisition of CHUM Limited and cancelled Star!

"[2] His resignation came in the wake of a controversy in which his wife was accused of bullying and threatening Sasha Exeter, a Black influencer.