E. L. Ruddy & Co

[1][2] The corporate headquarters were located in the Confederation Life Building on Richmond Street East.

[1] The company became more commonly known as E. L. Ruddy & Co starting from around 1912-1913,[1] and moved its headquarters to 371 Spadina Avenue around 1921, where it remained until around 1959.

[1] In the 1960's the Claude Neon division of the company grew and to become Mediacom in 1973,[1] later becoming CBS Outdoor Canada.

[3] Later in the 20th century the company started making use of neon and building illuminated signs, including cinema frontages.

[1] Products advertised included Bovril, Old Dutch Cleaner, Tona-Cola,[3] Victory Loan, Dominion Automobile Company, The Whippet (car), Dia corsets, and Wrigleys chewing gum.