E. Roger Muir

[1] At NBC, he produced or directed shows including Who Said That?, in which journalists and celebrities competed to identify the source of quotations in the news.

In 1948, Muir conceived of a promotion in which Howdy Doody would run for President of the boys and girls in the November election, running on a campaign platform advocating two Christmases and one school day a year, more pictures in history books and free lollipops, among other pledges.

In response, the show received thousands of requests for Howdy Doody campaign buttons.

and its revival, Super Pay Cards; Matches 'n Mates; Give-n-Take; Spin-Off; and The Shopping Game.

Muir died at age 89 due to a stroke on October 23, 2008 (less than two months short of his 90th birthday), near his home in Wolfeboro, New Hampshire.