Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom.

The large booths were occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts.

Tecmo Koei Ubisoft Valve Warner Bros. Interactive The list of notable exhibitors, including Atari who returned after pulling out of E3 2009 at the last minute:[21] Microsoft held its press conference on June 14.

Phil Spencer, vice president of Microsoft Studios, hosted the event for Kinect, and Hideo Kojima was a notable speaker.

Multiple games were featured, including Assassin's Creed: Brotherhood, Driver: San Francisco, and Ghost Recon: Future Soldier.

Shigeru Miyamoto appeared on stage and presented gameplay of their new game The Legend of Zelda: Skyward Sword, though control difficulties due to wireless interference occurred.

[25] Hideo Kojima, creator of the Metal Gear Solid series, made an appearance at Microsoft's press conference.

In addition he is met with Square Enix's Osaka-based Product Development Group 5 which recently worked on Kingdom Hearts Birth by Sleep.

The Game Critics Awards is an independent group of 31 North American media outlets that cover the videogame industry, consisting of sites such as Kotaku, Joystiq, GameSpot, IGN and GameTrailers.