EAS was founded in Pacific Grove, Monterey County, California in 1992 by biochemist Anthony Almada, and businessman Ed Byrd.

In 1993, they released the first commercially available creatine supplement intended specifically for strength and muscle enhancement under the EAS brand name Phosphagain.

The product caught the eye of Bill Phillips, publisher of Muscle Media 2000 (usually referred to as "MM2K"), and he began to write about its benefits in the Natural Supplement Review and his subscriber-based newsletters.

Phillips' subscriber base was the perfect platform in which to tout his new acquisition, and it was from here that EAS growth really began.

This included the closing of the Canadian and UK country businesses and regional distribution in Europe, Australia, and New Zealand along.