eHow articles and videos are created by freelancers[1] and cover a wide variety of topics organized into a hierarchy of categories.

[5][6] In 2009 the website introduced a mobile version for cell phone users and also was a CNET Webware 100 Winner in the category of Search & Reference.

That same year Demand Media merged their acquisition of Expert Village into eHow and opened a branch operation in the United Kingdom.

Getting rid of the human editors who formerly identified and approved content to be produced increased profits for the company by a factor of 20–25 times.

This change resulted in the Demand Media making an estimated US$200 million in revenue in 2009, including from Google's advertising income.

That same year the site received a reorganization and overhaul of its look, consolidating its now three million articles and videos into six categories: Home, Health, Food, Style, Money and Family.

[10] Jack Herrick, former owner of eHow, started up wikiHow after concluding that the wiki method of content creation would ultimately produce higher quality work.

He described the difference between eHow and wikiHow as "eating a McDonald's burger vs. a wonderful, home cooked meal"[11] Search engine DuckDuckGo's CEO Gabriel Weinberg has criticized eHow, along with other Demand Media websites, labeling the company a "content mill," because of the website's search engine driven content, low article quality and low writer salaries.