EMG, Inc. is the current legal name of an American company based in Santa Rosa, California that manufactures guitar pickups and EQ accessories.

Their active pickups are most popular among hard rock and metal artists[1] such as Metallica, Slayer, Zakk Wylde, Sepultura, Judas Priest, Exodus, Emperor, Cannibal Corpse, Children of Bodom, Death Angel, Cryptopsy, Malevolent Creation and Primus but also used by others such as Prince, Vince Gill, Kyle Sokol, Steve Winwood, Steve Lukather and David Gilmour.

According to Hap Kuffner, EMG pickups originally had widespread success in Europe, after first exhibiting at the 1983 Musikmesse tradeshow in Germany.

As Steinberger guitars became more popular among American metal and rock musicians, so did EMG pickups, and vice versa.

These can be found in instruments made by companies such as Schecter, who ship almost all of their basses with EMG equalization circuitry.

Metallica's Robert Trujillo received a signature set ("RT Rip Tide" based on EMG's standard Jazz Bass pickups).

Signature pickguards on offer include those made to the specifications of Steve Lukather, David Gilmour, and Vince Gill.