By 2015, eOne had begun to expand its U.S. operations, including investing in Amblin Partners, and acquiring a stake in The Mark Gordon Company.

On August 3, 2023, Hasbro announced that it would sell eOne's assets to Lionsgate (another Canadian-founded business, now known as Starz Entertainment) for $500 million.

[3][4] The company's assets would then be restructured, with the main division initially becoming eOne Canada before adapting its current name.

The chain was in the process of acquiring other companies to bolster its wholesale operations in music and home video, leading to its purchase of ROW on June 11, 2001.

[10] Its vice president of operations, Darren Throop, had joined the company after CD Plus acquired his Nova Scotia-based record store chain Urban Sound Exchange.

[19][20][21] The same year, the company secured its first film output agreement with Summit Entertainment, handling distribution in Canada and the United Kingdom.

[citation needed] E1 would revert back to the Entertainment One branding on July 16, 2010; dropping "Income Fund" from its title, and adopting the abbreviation of eOne.

[28] On May 28, 2014, eOne announced a strategic investment in interactive agency Secret Location; the firm would continue to operate independently under the leadership of James Milward (President, Executive Producer and Founder), and partners Pietro Gagliano (Creative Director and SVP) and Ryan Andal (Technical Director and SVP).

The purchase was part of an effort by eOne to bolster its presence in the U.S.[34] On September 9, 2015, eOne revived the Momentum Pictures brand (which was previously used by Alliance UK) and announced that it had entered into a multi-picture deal with Orion Pictures to jointly acquire films for "specialized theatrical releases" in the U.S., and targeted international releases, focusing on ancillary and digital distribution.

[36][37] On September 30, 2015, eOne acquired a 70% stake in British animation studio Astley Baker Davies—producers of preschool TV series Peppa Pig.

[38] On December 16, 2015, eOne, Steven Spielberg, Reliance Entertainment, and Participant Media officially announced a joint venture known as Amblin Partners.

[51] eOne consolidated its film and television studios into a single structure in 2017, as part of an effort to reposition its operations towards production rather than acquisitions and "large output deals".

[52] On May 17, 2017, eOne announced a partnership with former New Regency president and CEO Brad Weston on his new studio Makeready, serving as a lead investor and holding international distribution rights to its television productions.

[55] Later that year, eOne joined a round of investment in Jeffrey Katzenberg's short-form digital content venture "NewTV" (later renamed Quibi until 2020).

[56] On January 8, 2019, eOne's Australia division announced a deal with Universal Pictures for Australian theatrical, home video and co-distribution rights which resulted in closure on March 19, 2019.

[57][58] On March 5, 2019, eOne's Benelux division was acquired by a new company named WW Entertainment, founded by Wilco Wolfers and Caspar Wenckebach.

[63] On August 22, 2019, American toy and media company Hasbro announced that it had reached an agreement to acquire Entertainment One for US$4 billion.

[76] On August 22, 2022, it was reported that Hasbro was seeking to sell or restructure its media assets, and it was announced that CEO Darren Throop would step down at the end of the year.

The next month, it was reported that Fremantle had dropped out of contention after the selling price escalated beyond what the company was willing to pay, but that CVC Capital Partners and GoDigital Media Group had also entered the running.

As part of a company-wide rebrand, the three companies were folded into E1 Television on January 22, 2009. Notable television series distributed or produced by eOne and its subsidiaries have included the three Ilana Frank-produced series Burden of Truth, Rookie Blue and Saving Hope,[120] Bitten, The Book of Negroes, Border Security: Canada's Front Line,[121] Call Me Fitz, Cardinal, Criminal Minds,[122] Designated Survivor,[123] Haven, Klondike,[124] Mary Kills People, Naked and Afraid,[43] Private Eyes, The Rookie, Siesta Key, The Walking Dead, and the HBO series Hung, Run with AMC Networks to handle the international distribution of its original scripted productions, beginning with Halt and Catch Fire.

The agreement expanded on existing pacts for the eOne-produced Hell on Wheels, and international distribution for The Walking Dead.

eOne's Family & Brands division dealt primarily in family-oriented intellectual property, including development, distribution, licensing, and marketing.

[79] After making an investment in the company in 2014, eOne acquired the Toronto-based digital content studio Secret Location in 2016, which specializes in virtual and augmented reality experiences.

[132] In 2015, Secret Location won a Primetime Creative Arts Emmy Award in "Outstanding User Experience and Visual Design" for a tie-in to the drama series Sleepy Hollow.

[134] That same year, Secret Location won the Outstanding Media Innovation Award by the Academy of Canadian Cinema & Television.