The channel has covered major sporting events, like the 1996, 2000, 2004, 2008, 2012, and 2016 Summer Olympics; the 1998, 2006, 2010 and 2014 FIFA World Cup and the 1999, 2003 and 2007 Pan-American Games.

High ratings and prestige in the segment have been marks of the channel; it also won the APCA award twice, in 1995 for "Best Sports Programming" and in 1998 for "Best Coverage of the 1998 FIFA World Cup".

Despite having a team that is regarded as one of the best in Brazilian sports broadcasting and important broadcasting rights for international competitions like La Liga, Premier League and the Bundesliga, major local series rights have historically not been present; the Campeonato Brasileiro, Copa do Brasil and the states' championships are held by local Grupo Globo and SporTV.

Before this date, programs such as the SportsCenter International Edition, MLB and the NFL were transmitted directly from Bristol, Connecticut, with Portuguese audio from Andre Adler, Marco Alfaro, Sergio Cesario, Roby Porto, José Inácio Werneck, and Roberto Figueroa.

Since 2005, shows and games are recorded and broadcast from its studios in São Paulo, though morning schedules continue to include USA and Latin American programs.