Originally titled SoccerNet, the website was established by Greg Hadfield and his then-teenage son Tom in 1995, initially providing live score updates, tables and news articles.

Greg, at that time, worked for the Daily Mail and in order to gain capital, effectively rescinded ownership of the site to his bosses in return for £40,000 and a revenue sharing scheme.

The rest of the crew joins from London and Europe, and on occasion, in the studio, and includes: Steve McManaman, Stewart Robson, Julien Laurens, Gabriele Marcotti, Don Hutchison, Danny Higginbotham, Frank Leboeuf, Jan Aage Fjortoft, Sid Lowe, Ian Darke, Derek Rae, Jürgen Klinsmann, Nedum Onuoha, Alessandro Del Piero, and Santiago Solari.

Former presenters and pundits include: Raphael Honigstein, James Horncastle, Martin Keown, Glenn Hoddle, Roberto Martínez, Kevin Keegan, Rebecca Lowe, Max Bretos, Alexi Lalas, Andrew Orsatti, and Darrell Currie.

[6] In November 2013, a favorable story about Qatar's preparations for the 2022 FIFA World Cup on the site was met with backlash for author Phil Ball's dismissal of allegations of abuses toward migrant workers by the Qatari government.