TrueHoop is a digital media company co-founded by Henry Abbott, a digital sports media executive and journalist, and Judy Goodwin, an attorney and entrepreneur.
After 10 years at ESPN, Abbott relaunched TrueHoop with a subscription-based newsletter covering the National Basketball Association in February 2019.
[1] Prior to that, TrueHoop was a blog founded on May 15, 2005, and was one of several blogs honored with the 2005 "Best of the Web award" issued by Forbes magazine[2] In February 2007, it was announced that TrueHoop was purchased by ESPN.
[3] In addition to the blog, there was a "TruehoopTV" category of video and podcast content.
In February 2014, Abbott took over ESPN’s NBA coverage in digital and print.