The daily 30-minute show was centered on the convergence between the sports and entertainment worlds, and was a part of the network's ESPN Original Entertainment (eoe) programming effort, which was intended to spread the network's viewership beyond the regular or hardcore sports fan.
The program premiered on August 15, 2005[1] to a dismal rating of 0.08% of United States households with cable televisions, about 75,000 people.
[2] The show, described by the New York Daily News as "a sports version of Entertainment Tonight or Access Hollywood",[3] was hosted by Mario Lopez and Thea Andrews.
The show's launch was controversial; promotional advertisements featured photos of baseball player Derek Jeter with a woman whose face was not shown.
[1] An ESPN executive vice president later remarked that the premise of the show was unworkable, saying "I think fans want information about athletes in the context of sports coverage.