ESPN2 also aired editions of the show on the day of all NASCAR Sprint Cup Series races, starting with the Daytona 500.

It was part of ESPN's new television package with NASCAR, which gave them the opportunity to produce and air a daily show about the sanctioning body.

NASCAR Insiders for the program included award-winning journalists Tim Cowlishaw, Angelique Chengelis, Terry Blount and David Newton.

Hosts Analysts Reporters NASCAR Now featured numerous segments that appear both during the show and also during evening editions of SportsCenter.

On April 29, 2008, the show hosted a special one-hour edition of NASCAR Now to commemorate Dale Earnhardt Day.