Its programming is especially aimed at the Basque diaspora, both within Spain and in the rest of the world, particularly in Latin America, Europe and the United States.

The latter began broadcasting in March 2001, as an international channel run by ETB and aimed specifically at America and its Spanish-speaking population interested in the Basque world, for example, due to genealogical links.

[2] ETB carried out special events through this channel, such as the Concurso de Canal Vasco,[3] in which every summer (until 2012) trips to the Basque Country were raffled off to foreigners who were avid followers of its programming, who had to answer questions about it to win the prize.

On 16 October 1998, ETB Sat began broadcasts in the Americas, until it was split back to just Europe with the creation of Canal Vasco.

[5] On 1 May 2013, ETB Sat (the European channel) was removed from the Astra satellite to focus on cable and internet broadcasting.