ETV+ is a Russian language free-to-air television channel operated by the Estonian Public Broadcasting.

The channel is aimed at Estonia's Russian-speaking minority airing both news and entertainment shows.

[2] The ETV+ name was chosen out of 360 submissions in a competition to find a name for the new channel.

According to ETV+ chief Darja Saar, the plus part of the name stems from the Russian words: 'п - популярное', 'лю - любимое' and 'с - своё' meaning 'popular', 'beloved' and 'ours' which together spell plus".

[5] In 2018, the channel was in penultimate place among the Russian-language networks available in Estonia, above STS, with an estimated ratings share of 1%.