The Urdu language has long been an integral part of the cultural fabric of India.

It now caters to a large section of Urdu speaking population in India.

It also aims to target Pakistani viewers as Urdu is their national language.

It is also available in Bangladesh, Sri Lanka, UAE, United States and UK.

To cater to the needs of Maharashtra, Karnataka, West Bengal, Andhra Pradesh and Telangana states audience, the News 18 management started regional bulletins.