Two major projects are under way: the shooting, on location in Mauritius, of a commercial for a porn channel; and preparations for a sales pitch, with Coca-Cola as the company's prospective client.

Simon Horne, the creative director, steals the "original" idea on which the Coca-Cola campaign is based from two recent college graduates who are looking for work, and does not believe that his theft will be discovered.

In the end he is found out, but although the campaign is patched up at the last minute with the help of the Helsinki office, Coca-Cola decides not to award their advertising account to Miller Shanks after one of their top level managers watches a secretly filmed video on the Internet showing Horne in his office having sex with a ladyboy, uploaded thanks to the efforts of copywriter Liam O'Keefe, who filmed it all taking place, and his friend and colleague art director Brett Topowlski.

Miller Shanks encounter further complications when loose talk at the hotel bar by Topowlski and Vince Douglas, the two art directors for the commercial, triggers a headline in The Sun about the "Hunniford Affair".

Subplots revolve around the frantic attempts of office manager Ken Perry to uphold order in the building; the ongoing love affair between O'Keefe and Lorraine Pallister; a not even half-hearted suicide attempt by Susi Judge-Davis, devoted personal assistant to Simon Horne and Simon Horne alone; and Nigel 'Nige' Godley's failed endeavours to be recognized as both a good chum and a loyal workaholic.