In the commercial, two young women are riding in an automobile when they suddenly hear a loud thud emanating from the roof of their car.
Having no vehicle insurance, they realize they have been visited by Eagle Man, who speaks in a slow, deep voice and proclaims, "I've … got … something … for … you!"
The original version of the commercial quickly gained a cult following in the Chicago area, and RDR responded with a series of equally unusual "sequels."
In addition, a radio advertisement featuring the "Eagle Man Rap" aired in the Chicago area for several years.
RDR most recently produced an updated version of the original television spot which incorporates CGI effects to portray Eagle Man's frequently-mentioned egg-laying scene.