Emily Mackay from the NME referred to the song as a "strikingly affecting, emotionally naked galactic banger.

"[1] Nick Levine from Digital Spy wrote that the song "begins with a colossal onslaught of synths and doesn't ease off.

[3] Andrzej Lukowski of Drowned in Sound commented that "the wistful sigh and thrum of its chorus charging with hangdog allure a hook that could so easily have been fine-tuned into nagging infectiousness.

"[4] The Guardian's Alex Petridis stated that the song "harnesses its fantastic tune to the plasticky, wildly uncool euphoria of late 90s trance.

"[5] The song's music video was directed by David Wilson and had its premiere on 16 October 2009 on Boots's official YouTube channel and on Perez Hilton's website.