East Dawning

[2] However, unlike most Chinese fast food, East Dawning used consistent recipes and preparation methods between restaurants.

Brands spun off their Chinese operations into Yum China, which included East Dawning.

[6] The Chinese name "Dongfang Jibai" means "the East has been lit up [by the light of dawn]".

It is an idiomatic expression derived ultimately from the last line of the first Red Cliffs, a narrative poem by Song dynasty poet Su Shi.

The last part of the poem describes a group of friends who had so thoroughly enjoyed a dinner party on board a boat, that they "scarcely knew that the East was lit up (by the light of dawn)".