A survey conducted by the Society for Truth and Light in Hong Kong showed that about 86.6% of the content of East Touch is related to information about entertainment and consumption.
These four reporting principles distinguish East Touch from other magazines targeted at trendy young people.
East Touch faced the first great challenge in its colourful history when its 42nd issue was published on 29 March 1995.
The article judged indecent concerned a "Festival of Pornography", in which many sexual utilities and services were advertised without an accompanying warning that the magazine contained material which should not fall into the hands of persons under the age of 18.
Articles in East Touch are written in colloquial Chinese and are often peppered with slangy Cantonese phrases and English words.
The layout of the magazine is very colourful with photos, pictures and graphics taking up equal, if not more, page space than words.
However, such oral–oriented written discourse has been accused of polluting Modern Standard Chinese, and has been blamed by teachers and educators for the deteriorating language proficiency of Hong Kong's youngsters.
It focuses on the latest products and presents them in a catalogue format detailing prices and retail outlets.
According to the editorial board, the sub-booklet aimed at inspiring readers to be "rebellious", to "challenge everything", and to be concerned with the world.