[2] The cinema initially struggled as major distributors were not prepared to release new films to the company using this revenue model.
The cinema began operations by choosing not to serve popcorn and drinks, to save on staffing costs.
[citation needed] Towards the end of its life, the cinema site also housed an EasyInternetcafé and was a pick-up point for easyPizza.
[citation needed] However, following a dispute over unpaid rent with the landlord, Odeon,[3] which resulted in eviction, the easyCinema closed in May 2006.
[citation needed] The closure of the Milton Keynes easyCinema appears to have curtailed the desired expansion into London's West End.