Cheaper pizzas were offered during off-peak periods and could command a premium during popular times.

The pizzas were not freshly made but manufactured centrally then cooked from frozen, limiting customisation.

[1][2][3] EasyGroup lost a High Court case against EasyPizza, a previously existing London-based pizza delivery chain who successfully accused EasyGroup of bullying and underhanded practices.

[5] Previously easyPizza had slated Domino's as a "big pizza rip-off".

easyPizza and easyCoffee vending machines were displayed together a franchise exhibition in October 2018 suggesting plans to revive the pizza brand.