During the year of 2008 the core functionality of easyrec was developed[7] forming the basis of research prototypes focusing on the music domain (e.g. MusicExplorer[8]).

In June 2009 a beta version of easyrec, containing basic administration features, was integrated into a movie streaming portal for evaluation purposes.

Although easyrec is a domain-agnostic, general purpose personalization system, the current Web service API is customized for providing online shops with item recommendations.

A major feature of easyrec is a set of usage statistics and other business relevant information presented via an administration and management interface.

Concerning personalization functionality easyrec is providing the following services Additionally, as an integration showcase, a MediaWiki extension was developed and is bundled with the application.